Case Studies

C K Direct

C K Direct

Key Stats from C K Direct

1,065
Advert leads generated

1,800
Website visits and increasing

400%
increase in social media activity

CK Direct is a UK based company situated in the Cambridgeshire town of Peterborough. Since 2002, they have established themselves as a leading supplier of Kitchen Extraction Systems.

The Brief

We had recently developed a rebrand for CK Direct when we were briefed on designing 4 full page adverts and supporting editorials. A great opportunity to start the process of getting the new brand the recognition it needed.

CK Direct Managing Director, Tony Ricciardi was keen to make the most of this advertising space and considered the Restaurant Update magazine’s core subscriber base as a key target audience. S2F needed to make sure that tangible results could be obtained from this marketing activity.

Our Comments

“We prioritised acquiring the right key sales messages for CK Direct from our strategy sessions from the very start. Knowing that in the past, the marketing approach was attracting the wrong audience, it was vital to marry these messages with the right promotional platforms.

Our support has involved sales strategy, a complete rebrand for online material and a campaign approach to digital marketing, alongside digital advertising and editorials. CK use our ‘Virtual Marketing Department’ service to generate relevant leads and improve their awareness in the industry, aiming to become the number one, trusted brand for commercial kitchen extraction systems.”

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