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S2F Marketing Round-up: April 2019

Another month, another round-up of marketing activity, all developed and delivered directly from the studio by our team of experts.

Branding up continuous improvement initiatives built to entice staff and keep them engaged, launching websites, establishing an exhibition presence and designing brand new office signage for a client in the legal sector – The April round-up of activity is broad and exciting.

April’s round-up is a perfect example of the mix of physical and digital marketing requirements that enter the studio every month.

Read up on a selection of projects delivered during April below.

PP Control & Automation – Continuous Improvement Program branding

When you work with manufacturers as closely as we do, then you get to appreciate just how dedicated they are to internal development and setting the highest standards. Often actioned through continuous improvement programs, one exemplar manufacturer practicing these principles is PP Control & Automation.

During April, the team at S2F were tasked with developing a brand associated with the companies’ newest continuous improvement initiative – A program that would have to entice the workforce and keep them engaged.

Introducing PP United and the ‘Own Goal’ initiative. The idea behind Own Goal is to highlight how far ahead the business is in process and performance but how there is still opportunity to improve and importantly, to identify internal mistakes (i.e. own goals) that can have a costly impact on the whole business. No reward for guessing the theme here… Football!

S2F developed a team badge alongside branding elements for use across presentations, documents and internal signage. The initiative launched in April for all staff at its world-class facility in Cheslyn Hay.

marketing round-up pp continuous improvement 1 marketing round-up pp continuous improvement 2

Coeval – Exhibition presence and materials

For the Traffex 2019 exhibition at the NEC in Birmingham, S2F were tasked by Coeval Ltd to design an exhibition stand that presented the business’ position as forerunners in the use of leading-edge technology in the manufacture of a wide range of road signs. Pushing core brand messages and highlighting key product ranges would be essential in enabling the stand to communicate to visitors who were not already familiar with Coeval.

marketing round-up traffex-1

We had 5 weeks to design and dress, build and install the stand, whilst organising promotional items. In addition to the stand deliverables, we also had to design, print and deliver new literature and coordinate digital campaign activity to promote its presence running up to the event. The project involved several client meetings, stand design visuals and actual size one prints to establish scale of the graphics.

The stand was 8 x 3 metres and open on three sides, so we essentially had one wall that had to make as much impact as possible. We had to also incorporate a product area, storage for the staff, a monitor to support a live demonstration and seating for arranged meetings.

Close project management was essential to ensure a successful launch. Everything had to be done within strict time constraints, ensuring consistency in the messages across all platforms.

marketing round-traffex-2

Astle Paterson – New signage at HQ

During April, Astle Paterson had its signage produced and installed. This has been an ongoing project between S2F, Astle Paterson and Hardy Signs, developing concepts, producing print-ready artwork and arranging installation. The signage has without doubt given the head office a worthy makeover.

An exciting addition to the signage is a digital screen which sits in one of the main windows, allowing us to regularly update their signage to match the services we’re marketing at any point in time.

marketing round-up astle signage

Corbetts the Galvanizers – Website launch

We were very proud to announce the launch of the new Corbetts the Galvanizers website during April, which was an exciting project that allowed us to work with photographer Jamie Bubb.

The website is a big step in the right direction compared to its previous iteration and the business now has an online presence it can be proud of. Making fantastic use of Jamie’s photography, the website shows Corbetts as the market leader that it truly is.

marketing round-up corbetts website

Sophie Williams (nee Boothroyd), Finance Director at Corbetts commented:

“A huge heartfelt thank you for all the time, effort and dedication that has gone into making an idea a reality. The website is spectacular and today marks the first day of a new journey to put Corbetts’ on the map. Everyone has been very complimentary including our investors!”

The new website has already resulted in some large orders for its galvanizing services, and we look forward to improving the return on their investment with ongoing marketing strategy and activity.

S2F Marketing – Charity Skydive

After months of mental preparation, sleepless nights and nail biting, Research Assistant, Isabelle Albutt finally threw herself out of a plane at 13,000 feet for three beloved charities and… she loved every minute of it.

Izzy commented enthusiastically on the experience:

“This has shown me that in life I can do anything if I put my mind to it and not to overthink everything.”

Get the full story here:


About the Author

Shawn Kearney

As one of the members of our excellent graphic design team, Shawn has a particular expertise in the creation and development of your brand. Shawn will create a professional new brand or give your existing brand a well needed facelift, as well as design your new brochure, advert or exhibition stand.

Connect with Shawn on LinkedIn

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S2F Strategy | Design | Online


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