May was a month of new business, new relationships and marketing activity born from a seamless marriage of strategic and creative thinking.
From rebranding industry leaders, unveiling stand-out products and re-aligning business goals through insightful strategy, this is yet another month of examples in how the S2F team applies expert knowledge and leadership to every project.
Read up on a selection of projects delivered during May below.
Arrow Solutions are a UK cleaning and maintenance chemical manufacturer who continually develop innovative products to address changes in the marketplace. Their latest product, Shield NF, has been developed as a non-flammable, low odour variant on their widely approved engineering lubricant – making it one of the safest and most effective products available. To promote Shield NF to their target audience we have developed a campaign using social media, blogging, advertising and email marketing, as well as accompanying collateral including downloadable technical datasheets.
We have just started working with BMG Research to create a new brand identity and website. This business is revolutionising the way insights are captured and analysed to help direct change, make improvements or guide on strategy for public and private sector companies alike.
We have already created an identity and strapline to use as a focal point in improving outside perception, and are currently designing the collateral and website to ensure consistency in aesthetic and message throughout. Over the next few months, we should be able to unveil the visuals and the creative thinking behind these projects.
We are proud to be starting work with yet another industry leader. Photofabrication – commonly known as Photofab – are world leaders in chemical and laser etching.
Whilst still in the early stages of the relationship, our strategic process has already impacted the way the business has focussed its sales and marketing targets. We have already established key objectives, audiences and messages. This will give us a foundation to begin work on creating awareness in the brand, building trust in the marketplace and presenting the results in a more impactful and consistent manner.
As the UK’s biggest greeting card and gift wholesalers, BGC are an ideal company for us to work with. Through strategic and creative marketing approaches, we will be helping them continue to scale up and exceed expectations in their marketplace.
Whilst working closely with them to develop a strategy, we will be improving their collective image and creating greater awareness of their offering through a multitude of ‘below the line’ and ‘above the line’ marketing avenues.
Jemtech are yet another new client who are looking to S2F to promote awareness and growth. Jemtech have a unique offering in its complete fluid management system for fabrication companies worldwide, and we will be focussing on this USP to get the business to where it belongs.
Although we have only been working with them for a short period, we have already created a new and exciting brand and will be launching their new website very soon, with supporting collateral and pro-active campaigns already in development. Our ethos, as always, is to seamlessly work in partnership with our clients and help them achieve their goals and objectives in the most effective ways possible, ensuring we remain the long-term service partner of choice.
We recently added a dedicated video page to our website to showcase some of our favourite videos produced for our clients.
Take a look at the new page to see a wide range of video styles from informative head-shot footage, to fully animated videos which allow us to explain technical subjects in an easy to understand format for viewers.
We have great in-house support for video, with a dedicated videographer and editor, as well as an in-house animator who can bring your products to life! For larger video projects, we also have a trusted supplier who we regularly co-manage assignments with to produce complex, technical and detailed corporate videos.
We’re always looking at ways to improve our offering to customers, and video is a great way to engage with your audience in an eye-catching and efficient way. We’re excited to see what the future holds for our customers who embrace video as one of the many facets supporting their campaign activity.
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