Namos Solutions is a UK-based Oracle consultancy specialising in ERP, EPM, HCM, cloud transformation and managed services.
As the business prepared for a major Oracle-focused industry event at ExCeL London, Namos wanted to do more than simply exhibit. The objective was to create a memorable brand experience that increased visibility, strengthened perception and stood out in a competitive partner environment.
S2F Marketing was appointed to design and deliver a fully integrated exhibition campaign spanning transport advertising, exhibition graphics and event branding.
Exhibiting at a major industry event presents a significant opportunity to engage prospects, strengthen brand perception and generate conversations.
For Namos, the challenge was creating a campaign that would stand out amongst competing Oracle partners while maintaining a premium, enterprise-level brand presence. The project also required the coordination of multiple large-format assets across different environments, all within a compressed six-week delivery window.
Key requirements included:
Working closely with the Namos team, S2F developed a campaign designed around the attendee journey.
Rather than focusing solely on the exhibition stand, the campaign extended visibility from the London Underground station through to ExCeL London itself, creating a cohesive and memorable brand experience.
The project included:
Every element was designed to reinforce the Namos brand while maximising visibility throughout the event experience.
| Outcome | Result |
|---|---|
| London Underground Advertising | 38m billboard installation |
| Event Presence | Integrated exhibition and transport campaign |
| Brand Visibility | Multiple attendee touchpoints throughout the visitor journey |
| Delivery Timeline | Full campaign delivered within six weeks |
By creating a connected brand experience across multiple environments, businesses can increase visibility, improve recall and maximise the impact of their event investment.
For Namos, the result was a campaign that delivered visibility from arrival to exhibition floor, helping the business create a memorable presence at one of the industry’s leading events.
“The impact of the artwork that flowed from the station to the stand and then around the ExCeL on bags over the shoulders of our prospects was immense. The initial ‘we want to make an impact’ was achieved and then some!”
Explore the full strategy, implementation detail, timelines, and lessons learned behind these results.