Warren Albutt
Managing Director

Since establishing S2F in 2005, we very quickly realised that the well-known terms such as B2B marketing or B2C marketing are a little old fashioned. The simple and easy way to understand marketing is B2P Marketing – Business to People Marketing.
Whether you are targeting a consumer or a business, ultimately you are marketing your product or service to a person, not a faceless entity. This is why persona marketing is important. Identifying the persona’s job titles, pain points and solutions is paramount to any marketing strategy.
Once you know what turns on your target personas, you can decide the tone, brand, and messaging to attract and ultimately encourage interaction or responses to calls to action.
years of marketing experience
countries
years in business
Since 2005, we have scoured the West Midlands and surrounding areas for people who understand and live by our ethos ‘look after the customer and success will look after itself’. We are all experienced, creative, and conscientious marketers with focused areas of expertise. Combined we are a force to be reckoned with; an ideal marketing team for any business looking to stand out from the crowd.
If you’re looking to speak casually to an expert about a possible retainer or a specific marketing project, just fill in the form and we’ll come back to you that same working day.