Warren Albutt
Managing Director
S2F’s PR division will accelerate your plans for continuous growth, complementing a strong marketing, brand design, advertising, web design and video output department which offers a one-stop shop that gives clients a head start against their competitors. With a dedicated copywriting/PR team at the helm, clients can be assured that their news will reach the appropriate audiences. After all, if you don’t raise your public profile, how will people know who you are?
Let’s face it, as wonderful as it is to be able to promote your company on your own media platforms, it is also a bonus to be able to promote it to a wider audience that may not be looking through your social media feeds or your website. S2F will take care of this for you, and the experienced team is constantly building a portfolio of PR contacts through research and attending networking events.
S2F’s team will research publications and other news sources that will make sure your company gets the coverage you deserve.
In conjunction with blog writing, S2F will adapt your news for public release. From there, we will send a templated document with your story to a selection of media contacts.
We will do our best to ensure your news pieces receive as much notice as possible. Publications will only publish stories that appeal to their target audience, or are of high quality: this is why PR is known as “earned media”. To that end, S2F will produce gripping content that is fresh, easy to read, easy to follow, and simply gets the point across. The in-house photography and video department will also use their skills to enhance PR articles and posts through effective camera work.
Traditionally, there was one small timespan that allowed you the opportunity to get your story told. It was a case of waiting to see the publication in front of you or tuning into the radio to gauge success, and rarely would you be given another opportunity. New media has changed the approach, though many of the basic principles are the same. With web and social media added to the mix, S2F uses the likes of LinkedIn, Facebook, Twitter and Instagram to reach targeted audiences.
We are also able to target specific audiences that will match your needs. It is not all about gaining media coverage in terms of high newspaper circulation or audience figures. An engineering company looking to attract new orders in different areas would probably benefit more from a handful of responses in a trade magazine or dedicated website, rather than hundreds of thousands of national newspaper readers.
“Publicity is critical. A good PR story is infinitely more effective than a front-page ad.”
Richard Branson
Marketing, PR, and advertising are synonymous. Billions have been spent year on year convincing us to buy certain products and have enabled many businesses to survive and expand. PR is a different beast, with positive news stories prepared for the editorial sections of newspapers, magazines, TV, websites and social media. Marketing, PR, and advertising is a three-pronged attack looking to promote your product or service – almost all successful campaigns will use two, usually three.
At S2F, we are able to analyse your business, examine the company’s goals and recommend campaigns combining marketing, PR and advertising to achieve those targets.
As some marketing agencies struggle combining new media and traditional media, S2F goes from strength to strength having earned the reputation of being ‘switched on’ and ‘ahead of the game’.
The S2F PR department benefits from a healthy marketing division who continue to invest in the best of personnel and moves with trends as they develop. It enables lead generation, engagement and core messaging through digital marketing.
In recent years, clients have started using S2F’s PR capabilities and have benefitted from using a one-stop shop for everything from brand design to videos. Some companies have joined the S2F family, initially due to PR, and we would love it if you would do the same.
If your company would like to arrange a free PR consultation at our offices or your premises, we can analyse your needs and present our proposals at the next meeting. A full analysis of the S2F treatment in marketing and associated skills could also be made during the same meetings.
“If I was down to the last dollar of my marketing budget, I’d spend it on PR!”
Bill Gates
Supports your marketing objectives:
Before work starts, we agree what success looks like against your business objectives. We then set targets and choose the measures that show progress towards them. You always know what your investment is producing and where we recommend changing course.
Works with our other disciplines:
Our teams work together to ensure your marketing is harmonious. This means practical results, for example one brief instead of three, consistent messaging, and faster turnaround that supports the rest of your marketing.
Available through your virtual marketing department:
You can use any service on its own or as part of a wider retainer. Your account manager plans the work with you, coordinates the team and reviews the results at your regular meetings. We can add other disciplines whenever you need them.
What we’ve achieved over the last two days has been nothing short of phenomenal. S2F has been a pleasure to work in partnership with! This has left us all thinking about what comes next in the Nielsen. Thanks again for all of the hard work and support your giving us!
Graham Robertson Head of Sales, Nielsen
I just wanted to say that I think you have done a great job on the website. The photography etc is great giving the right look, feel and overall impression of the company; way beyond anything PMP has had online before. It will be interesting to see what comes from the marketing initiatives I know you are planning to drive prospects to the site.
Simon Lane Chairman, PMP Essex
I’ve worked with S2F for 8 years, their service has always been ‘spot on’.
Richard Wileman Managing Director, Wileman Fleet
We have been working with S2F for a number of years now and their professionalism and creative design has taken our brand to the next level. By creating a structured and proactive marketing strategy for our company we have seen a huge increase in sales over this period.
Ian Bytheway Managing Director, Conveyor Units
In S2F we have finally found a marketing company that has genuinely strived to understand our growth opportunities, and their experience has both strengthened our strategy, and focused our customer offering
Richard Barton Group CEO, Strip Tinning
S2F understand design and appreciate the overall strategy of sales and marketing. A group of OEMs such as us need a return on our investment. We need to make sure that all marketing is in line with our business objectives and reinforces the sales and marketing goals and deliverables.
Peter Davies Chairman, MAN Group
S2F are innovative and proactive marketeers who take the time to really understand what our customer wants.
Chris Wood Managing Director, DWV
S2F really understand our business. I would gladly recommend them to anyone.
Adam Land Operations Director, TechnoGroup
S2F Marketing have been a massive help in supporting Magic of Milly. Websites, branding and supporting our events. I would recommend S2F to any charity looking to grow
Emma Hill Founder, Magic of Milly
S2F impressed me from day 1, as we had some immediate needs – a global partners event within a few days of my 1st discussion with Warren. He mobilised a team to support what turned out to be a very successful event, and we haven’t looked back since. Many thanks to Warren and his excellent team, they feel like an integral part of our company.
Alan Peel Chairman, Impression Technologies (ITL)
S2F Marketing have been instrumental in the success of Freddie’s Wish. Creative, supportive, and always a pleasure to deal with. S2F really understand the charity sector.”
Charlotte Founder, Freddie’s Wish
With 720% increase in online lead generation, S2F have contributed massively to our fantastic growth over the last 10 years.
Matthew Rose Sales Director, MWA Technology
Since 2005, we have scoured the West Midlands and surrounding areas for people who understand and live by our ethos ‘look after the customer and success will look after itself’. We are all experienced, creative, and conscientious marketers with focused areas of expertise. Combined we are a force to be reckoned with; an ideal marketing team for any business looking to stand out from the crowd.
Managing Director
Operations Director
Creative Director
Technical Director
Account Manager
Design Team Leader
Graphic Designer
Graphic Designer
Copywriter/PR Team Leader
Content Creator
Videographer & Photographer
If you’re looking to speak casually to an expert about a possible retainer or a specific marketing project, just fill in the form and we’ll come back to you that same working day.