Warren Albutt
Managing Director

We hear time and time again that email marketing doesn’t work because we all delete marketing emails. Yes, that is true, however, we have to take into account that only approximately 3% of your target audience in B2B email marketing is ready to buy your product or service at any one time.
What email marketing allows you to do is stay connected with your target audience e.g., someone who is interested in you on a regular basis at the fraction of the cost of advertising, Pay Per Click and PR.
S2F integrates your email marketing into the wider marketing strategy, ensuring it works alongside your other marketing activities and reinforces the near and far of your marketing. ‘Near’ e.g., customers who are nearer a buying decision, and ‘Far’ e.g., clients far off from making that decision but will benefit from reading, seeing your offering.
They are professionally designed, sent to your database using GDPR compliant software, and at the end of it all, a report that shows you the interesting and all-important results.
emails distributed annually
emails distributed every month
S2F Marketing delivers numerous email marketing campaigns every single month.
The beauty of email marketing is it can be targeted and distributed to a very small number of key contacts, or distributed to 1000s of contacts all at the click of a button. We’ll work with you on the messaging, database, design and marketing ROI expectations, ensuring the email is designed with your objectives in mind.
Of course, we would always recommend integrating your email marketing with other marketing elements such as social media, brand awareness marketing, PR, website promotion etc.
See our full marketing portfolio for a more in-depth understanding of our capabilities, and get your own creative juices flowing by getting inspiration from our clients. If you see something you like, give us a call and let’s have a chat about how we make you stand out from your competitors.



We literally deal with all your marketing from start to finish. From strategy to design, online tactics to implementation.
We know in today’s busy business world, finding time to focus on marketing is tough, so simply outsource it to us. We give you a dedicated account manager, who uses our internal team of skilled marketers to give you a full service, and provide peace of mind that you are in safe hands.
One-off project or long-term retainers: no problem. We are here simply to help you, the client.
Supports your marketing objectives:
Before work starts, we agree what success looks like against your business objectives. We then set targets and choose the measures that show progress towards them. You always know what your investment is producing and where we recommend changing course.
Works with our other disciplines:
Our teams work together to ensure your marketing is harmonious. This means practical results, for example one brief instead of three, consistent messaging, and faster turnaround that supports the rest of your marketing.
Available through your virtual marketing department:
You can use any service on its own or as part of a wider retainer. Your account manager plans the work with you, coordinates the team and reviews the results at your regular meetings. We can add other disciplines whenever you need them.
Since 2005, we have scoured the West Midlands and surrounding areas for people who understand and live by our ethos ‘look after the customer and success will look after itself’. We are all experienced, creative, and conscientious marketers with focused areas of expertise. Combined we are a force to be reckoned with; an ideal marketing team for any business looking to stand out from the crowd.
If you’re looking to speak casually to an expert about a possible retainer or a specific marketing project, just fill in the form and we’ll come back to you that same working day.