Maya Mistry
6 months ago

Right then, so you’ve made your decision. S2F is the right agency for you. What are the next steps, I hear you ask? We’ve developed a very simple staged process to your marketing: the 4 Ds.
We will come to your offices and spend a few hours getting to know you, your business, and the products/services you offer. We’ll discuss your objectives, customers, potential customers, the industry, the message, the correct client personas, and of course, communication.
This discovery session allows us to develop, alongside you and your team, a marketing plan/strategy. This strategy will usually involve planning 6-12 months ahead to ensure we can agree timescales, responsibilities, and measurements.
Once the above are all agreed, we then get into the delivery stage. This could include marketing activities such as web development, email marketing, social media management, video, photography etc. The team will work with you to produce online and offline materials on brand and on message.
Following the marketing plan, we will then start to drive and distribute the marketing messaging through many mediums such as Google, YouTube, LinkedIn, Email, PR etc.
The intention? Drive lead generation, drive sales, and drive awareness. By having robust reporting on all activities, it allows you and S2F to identify key performing activities seeing first-hand what is working well and what can be improved. Ultimately, we want your marketing to achieve your goals.
And once DRIVE is underway, we then roll around to DISCOVER again. Discover activities working well, discover new markets, discover how the marketing has converted to sales.
Since 2005, we have worked successfully with this model for all our clients and hope to incorporate the 4 Ds into your marketing.
years of marketing experience
countries
years in business
If you’re interested in working with S2F on producing a marketing plan for the near or distant future, then give us a call, arrange a Teams meeting or we can simply visit.
We get to know your business first, way before we start looking at branding and the visuals. We usually start off with a strategy session at your location and really get to know you and your business.
We start off with understanding your business goals and targets, and what the effect on your business will be when achieving them. The target audience in our opinion is one of the most valuable areas of marketing and gets overlooked by many a small marketing agency. We want to know who they are, what they do now, and what do you want them to do?
Once we have these nailed, we then will move onto the message. What is your story? Why are you better than the competition? What is your ‘showstopper’?
Then we move onto the communication methods of branding, emails, website, social media, video etc. As we have an experienced inhouse team of marketers, whatever the marketing discipline you need, S2F has the person for the job, and if we don’t, we’ll find one.
Since 2005, we have scoured the West Midlands and surrounding areas for people who understand and live by our ethos ‘look after the customer and success will look after itself’. We are all experienced, creative, and conscientious marketers with focused areas of expertise. Combined we are a force to be reckoned with; an ideal marketing team for any business looking to stand out from the crowd.
If you’re looking to speak casually to an expert about a possible retainer or a specific marketing project, just fill in the form and we’ll come back to you that same working day.