Maya Mistry
6 months ago
Sometimes referred to as ‘the long and short’ of marketing, at S2F we refer to it as ‘the near and far’. So, what does this mean? Is it marketing jargon that everyone hates? Not really. It’s trying to explain that marketing has to look at two perspectives: the marketing that is focussed on the here and now, and marketing that must focus on the long-term brand building.
It’s very easy, when looking at your marketing budget, to only consider what results you are getting in the present. Of course, this is important as we all know there will be customers and potential customers ready to buy, they are ‘near’ their buying decision. However, if your marketing is only focussed on the immediate results, it overlooks what is probably the most important part of marketing: the brand building e.g., those that are far away from making that buying decision. It’s these customers that brand building targets. You need to influence them now for decisions they will be making far into the future.
S2F deals with your marketing from start to finish, so we take both avenues into account when producing your marketing plan or strategy. This will take into account immediate results, but will also focus heavily on future awareness. Think about the big boys: let’s take McDonald’s into account. They are the most well-known fast-food restaurant in the world, but they still market themselves. Why? Simply, they know the brand awareness is what encourages you and your family to visits their restaurants time and time again. It may not be the best food in the world, we all know that, but it is one with the quickest, most consistent, and most valuable service. And how do we know this? Because of their continuous brand building.
We will work with you to ensure your brand awareness is targeting the right people/industry with the right message, and working towards your business objectives for now and the future.
If you’re interested in working with S2F on producing a marketing plan for the near or distant future, then give us a call, arrange a Teams meeting or we can simply visit.
We get to know your business first, way before we start looking at branding and the visuals. We usually start off with a strategy session at your location and really get to know you and your business.
We start off with understanding your business goals and targets, and what the effect on your business will be when achieving them. The target audience in our opinion is one of the most valuable areas of marketing and gets overlooked by many a small marketing agency. We want to know who they are, what they do now, and what do you want them to do?
Once we have these nailed, we then will move onto the message. What is your story? Why are you better than the competition? What is your ‘showstopper’?
Then we move onto the communication methods of branding, emails, website, social media, video etc. As we have an experienced inhouse team of marketers, whatever the marketing discipline you need, S2F has the person for the job, and if we don’t, we’ll find one.
See our full marketing portfolio for a more in-depth understanding of our capabilities, and get your own creative juices flowing by getting inspiration from our clients. If you see something you like, give us a call and let’s have a chat about how we make you stand out from your competitors.
video & photography equipment
Birmingham based product photography studio
years in business
We literally deal with all your marketing from start to finish. From strategy to design, online tactics to implementation.
We know in today’s busy business world, finding time to focus on marketing is tough, so simply outsource it to us. We give you a dedicated account manager, who uses our internal team of skilled marketers to give you a full service, and provide peace of mind that you are in safe hands.
One-off project or long-term retainers: no problem. We are here simply to help you, the client.
S2F really understand our business. I would gladly recommend them to anyone.
Adam Land Operations Director, TechnoGroup
S2F have seamlessly become part of the team. I would recommend them to anyone.
Sue Durnall Customer Success Team Manager, Total Enterprise Solutions
What we’ve achieved over the last two days has been nothing short of phenomenal. S2F has been a pleasure to work in partnership with! This has left us all thinking about what comes next in the Nielsen. Thanks again for all of the hard work and support your giving us!
Graham Robertson Head of Sales, Nielsen
S2F impressed me from day 1, as we had some immediate needs – a global partners event within a few days of my 1st discussion with Warren. He mobilised a team to support what turned out to be a very successful event, and we haven’t looked back since. Many thanks to Warren and his excellent team, they feel like an integral part of our company.
Alan Peel Chairman, Impression Technologies (ITL)
S2F have been instrumental in our brand. They understand our business, work closely with us and offer a fantastic creative marketing service. I would happily recommend S2F.
James Lomas Sales Director, Arrow Solutions
We’ve been working with S2F for years and with their help we are the UK market leaders in our industry and have now started trading internationally. I would recommend S2F to any business looking to grow.
Archie Logan Sales Director, Storm Environmental
I’ve been working with S2F for the past 4 years and found each team member to be professional, friendly, supportive, and people I would genuinely class as work friends. With support from Warren and Steve from the very top, to the daily support by Richard Hill, Luke and Sam, our account is always in safe hands.
Nikki Crook Marketing Manager, Photofab
S2F concentrated on one sector of our business initially. That sector has an increase in volume of some 55% in five months. We would recommend S2F without hesitation.
Martin Astle Astle Paterson Solicitors
S2F’s support and marketing expertise has helped Mathieson establish its position as one of the leading providers of actuarial services for Pensions and Divorce. I would recommend S2F to anyone in need of a full marketing service.
George Mathieson Mathieson Consulting
While working with S2F we have refocused our product offer, sales and marketing. Business is booming. I would recommend S2F to anyone looking to boost sales.
Stewart Coull Managing Director
Couldn’t be happier! I feel confident we can stand head and shoulders above our competitors.
Julian Cope BID Academy, Managing Director
S2F are innovative and proactive marketeers who take the time to really understand what our customer wants.
Chris Wood Managing Director, DWV
Since 2005, we have scoured the West Midlands and surrounding areas for people who understand and live by our ethos ‘look after the customer and success will look after itself’. We are all experienced, creative, and conscientious marketers with focused areas of expertise. Combined we are a force to be reckoned with; an ideal marketing team for any business looking to stand out from the crowd.
Managing Director
Operations Director
Creative Director
Technical Director
Account Manager
Design Team Leader
Graphic Designer
Graphic Designer
Copywriter/PR Team Leader
Content Creator
Videographer & Photographer
If you’re looking to speak casually to an expert about a possible retainer or a specific marketing project, just fill in the form and we’ll come back to you that same working day.
