Maya Mistry
6 months ago
Graphic design is everywhere in everyday life, from a logo on a shop front, to the menu in a restaurant, to TV advertising. Graphic design consumes us in everything we do, see, feel, and engage with. Graphic design is one of the strong arms of output when it comes to branding and marketing. The design is the make-up on a face, it gives your company a brand, tone, style and feel that a consumer understands and relates to.
At S2F Marketing, we have very skilled people who are dedicated to producing high quality, meaningful design that ensures your branding is on point. No matter the output, from a digital campaign to the humble business card, the design needs to be consistent.
Nowadays, there is a greater need for graphic design to reach into more disciplines that create a higher impact to a larger audience, so we have to design for both print and digital mediums, going from millimetres to pixels, then also consider scale as a lot of graphic design for social media ends up in your hand (on a mobile phone).
We have the skills in-house to design logos which is applied to a majority of our work. We consider colour, scale and memorability. Think of the classic Nike flick, or the McDonald’s ‘M’: both basic in shape, but memorable and scalable across all platforms of social media, large format and print.
Within our team of graphic designers, we have a myriad of disciplines that enable us to address the diverse briefs, brands and ideas our clients ask for. The more we understand the customer’s business and the strategy behind their objectives, the better the output, as we only design with meaningfulness and conviction.
S2F can design a brand using illustrations, icons and manipulated photography, using Photoshop to create a wonderful looking visual that can then be applied to both print and digital format. We ensure the graphic design can be tailored to the platform or specific job because a brochure designed for print is a different beast to a brochure that would be downloaded onto a PC. We must take into consideration the scale of design, word count, design/page setting because reading a printed brochure in your hand is different to scrolling on a PC screen or even a phone. This goes back to how a piece of graphic design is going to be used.
When the team has established the key elements of the graphics, we swiftly begin to evolve these elements into a brand that will establish how the company is perceived, so depending on the strategy and objectives, these characteristics could be quality, sincerity, and trustworthiness for example.
At S2F, we pride ourselves on having a strong understanding of our clients, whether they galvanize steel, clean trains or make wire for springs. This understanding enables us to output a strong, accurate and meaningful set of graphic design elements that communicate the company’s ethos, and above all is appealing to its identified target audience.
Do you think you could benefit from our graphic design services? Please contact us now to find out more.
S2F understand design and appreciate the overall strategy of sales and marketing. A group of OEMs such as us need a return on our investment. We need to make sure that all marketing is in line with our business objectives and reinforces the sales and marketing goals and deliverables.
Peter Davies Chairman, MAN Group
In S2F we have finally found a marketing company that has genuinely strived to understand our growth opportunities, and their experience has both strengthened our strategy, and focused our customer offering
Richard Barton Group CEO, Strip Tinning
S2F have seamlessly become part of the team. I would recommend them to anyone.
Sue Durnall Customer Success Team Manager, Total Enterprise Solutions
We wanted a partner who would manage our marketing from start to finish. Warren, Steve and the team at S2F certainly achieved that. They manage everything from design for print, branding and identity, design for web and strategic marketing to PR. Working together with Start 2 Finish helped take the marketing at Alloy Wire International to another level.
Mark Venables Managing Director, Alloy Wire
Couldn’t be happier! I feel confident we can stand head and shoulders above our competitors.
Julian Cope BID Academy, Managing Director
We have been working with S2F for a number of years now and their professionalism and creative design has taken our brand to the next level. By creating a structured and proactive marketing strategy for our company we have seen a huge increase in sales over this period.
Ian Bytheway Managing Director, Conveyor Units
Working closely with S2F has resulted in a 195% increase in sales leads.
Claire Irving New Business Sales Manager, Total Enterprise Solutions
While working with S2F we have refocused our product offer, sales and marketing. Business is booming. I would recommend S2F to anyone looking to boost sales.
Stewart Coull Managing Director
With 720% increase in online lead generation, S2F have contributed massively to our fantastic growth over the last 10 years.
Matthew Rose Sales Director, MWA Technology
S2F are innovative and proactive marketeers who take the time to really understand what our customer wants.
Chris Wood Managing Director, DWV
Our new website is winning us new stainless steel stamping business. A visual show and tell! I can highly recommend the services of Start 2 Finish Marketing. Great to deal with and always deliver!
Rowan Crozier Managing Director, Brandauer
We have found S2F to be a refreshing change from more traditional marketing companies, who understand design, but do not appreciate the overall strategy of marketing, and indeed selling. Eye catching design is not enough for OEMs such as ourselves; we need a return on our investment and we need to see how the marketing services provided are very much in line and reinforce the sales, marketing goals and deliverables.
Tony Hague Managing Director, PP C&A
Since 2005, we have scoured the West Midlands and surrounding areas for people who understand and live by our ethos ‘look after the customer and success will look after itself’. We are all experienced, creative, and conscientious marketers with focused areas of expertise. Combined we are a force to be reckoned with; an ideal marketing team for any business looking to stand out from the crowd.
Managing Director
Operations Director
Creative Director
Technical Director
Account Manager
Design Team Leader
Graphic Designer
Graphic Designer
Copywriter/PR Team Leader
Content Creator
Videographer & Photographer
If you’re looking to speak casually to an expert about a possible retainer or a specific marketing project, just fill in the form and we’ll come back to you that same working day.
