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Website MOT There is an old saying that “maintenance is always cheaper than repair”. Most people subscribe to this idea when it comes to things like their car, home or other personal property. But if you think about your business’s website… have you ever had it properly maintained?

Website maintenance done properly with our Website MOT

Is your website working as well as it could be?

There is an old saying that “maintenance is always cheaper than repair”. Most people subscribe to this idea when it comes to things like their car, home or other personal property. But if you think about your business’s website… have you ever had it properly maintained?

When we say website maintenance, we don’t mean paying a monthly maintenance fee for ‘peace of mind’ or pressing ‘update’ on the software your website relies on.

We’re talking tangible, measurable website maintenance. Regular improvements to your website that you can see and understand the benefits of. This where the idea for our very own Website MOT service was born.

Most businesses have a new website built, then it gathers dust for five years or so. They declare that it’s time to have a new website as the existing one is old and not fit for purpose anymore. But you’re not giving your website any chance of success if you don’t maintain it and use it to its fullest potential! The same would probably be said of your car if you didn’t use it or maintain it properly for a number of years.

What is a Website MOT service?

The S2F Website MOT service is exactly what website maintenance should be.

We conduct a thorough review of your website once a year, focusing on nine key areas of your website. We then present our findings to you through an easy-to-understand scoring system that we have developed ourselves. Not only this, but we also provide specific, actionable improvements that will increase the score of your website in key areas – improving your site in the eyes of both search engines and your users.

By reviewing, recommending, and making improvements to your website each year, you’re maintaining it in a more effective way. You’re keeping it fast, secure, up to date and user friendly. All of that means that users will find your website easier, they will engage with it more, and ultimately, they will enquire with your business more.

All that sounds great, but our Website MOT service also keeps your website up and running for longer. Not only will you get more benefit from your website, but you won’t have to pay for a brand new one as soon because it’s been properly maintained and improved over time, saving you money in the long run while improving the return on your initial investment.

How do I know how much my website has improved?

The biggest benefit of our website MOT is that we complete a follow-up presentation after implementing our changes to show you the improvements that have been made to your score. Each of the nine areas of your website we look at has its own score, and we’ll highlight the actual difference the changes have made to your score, so you know that your website’s performance is moving in the right direction.

With tangible scores to review, you can rest assured that your website has genuinely been improved and that your users and search engines will reward you for maintaining it properly.

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key areas of your website tested

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websites built and maintained

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years in business

What exactly is involved in a Website MOT?

The S2F Website MOT service was developed in-house by our own team of experienced website developers and marketeers. It’s so much more than just a technical review of your website. We offer full-service marketing support, which means that our team are able to analyse your website in much more detail than your average web development agency.

We split our website MOT into two key sections: Technical and Content.

The Technical side of a Website MOT service

The Technical part of your website MOT focusses on four key areas: performance, accessibility, technical best practices and technical SEO (search engine optimisation).

These are areas of your website that Google and other search engines are interested in. Focussing our attention on these parts of your website helps not only your users, but also encourages search engines like Google to list your website higher in search results.

The great thing about our technical tests is that Google runs a similar test on your website when it decides where to list (or rank) it in search results. So, a higher score on our test will mean higher rankings on Google.

The Content side of a Website MOT service

The other side of our Website MOT service revolves around five areas: word count, keyword density, internal links, content quality and page structure.

Each of these areas play an important role for your website, both for the people using your website and search engines like Google. By concentrating on each element individually, we’re able to highlight specific changes that should be made to your website to improve it.

We have developed internal tests and scoring systems to create unbiased, reproducible results that lets us benchmark your website and make improvements to increase the score on those tests. 

Ready to maintain your website?

If you’re ready to give your website the care and attention it needs, contact S2F today and ask about our Website MOT service.

Just a few examples of our website designs

See our full website portfolio for a more in-depth understanding of our capabilities, and get your own creative juices flowing by getting inspiration from our clients. If you see something you like, give us a call and let’s have a chat about how we make you stand out from your competitors.

Website design service
Dermaflora website
Storm Environmental website

What some of our customers have to say…

John Sayers We’re very impressed with all of the content from S2F.

We’re very impressed with all of the content from S2F.

John Sayers General Manager Commercial – Lister Tube

Alan Peel S2F impressed me from day 1, as we had some immediate needs - a global partners event within a few days of my 1st discussion with Warren. He mobilised a team to support what turned out to be a very successful event, and we haven't looked back since. Many thanks to Warren and his excellent team, they feel like an integral part of our company.

S2F impressed me from day 1, as we had some immediate needs – a global partners event within a few days of my 1st discussion with Warren. He mobilised a team to support what turned out to be a very successful event, and we haven’t looked back since. Many thanks to Warren and his excellent team, they feel like an integral part of our company.

Alan Peel Chairman, Impression Technologies (ITL)

Adam Land S2F really understand our business. I would gladly recommend them to anyone.

S2F really understand our business. I would gladly recommend them to anyone.

Adam Land Operations Director, TechnoGroup

Julian Cope Couldn’t be happier! I feel confident we can stand head and shoulders above our competitors.

Couldn’t be happier! I feel confident we can stand head and shoulders above our competitors.

Julian Cope BID Academy, Managing Director

Nikki Crook I’ve been working with S2F for the past 4 years and found each team member to be professional, friendly, supportive, and people I would genuinely class as work friends. With support from Warren and Steve from the very top, to the daily support by Richard Hill, Luke and Sam, our account is always in safe hands.

I’ve been working with S2F for the past 4 years and found each team member to be professional, friendly, supportive, and people I would genuinely class as work friends. With support from Warren and Steve from the very top, to the daily support by Richard Hill, Luke and Sam, our account is always in safe hands.

Nikki Crook Marketing Manager, Photofab

Sue Durnall S2F have seamlessly become part of the team. I would recommend them to anyone.

S2F have seamlessly become part of the team. I would recommend them to anyone.

Sue Durnall Customer Success Team Manager, Total Enterprise Solutions

Mark Venables We wanted a partner who would manage our marketing from start to finish. Warren, Steve and the team at S2F certainly achieved that. They manage everything from design for print, branding and identity, design for web and strategic marketing to PR. Working together with Start 2 Finish helped take the marketing at Alloy Wire International to another level.

We wanted a partner who would manage our marketing from start to finish. Warren, Steve and the team at S2F certainly achieved that. They manage everything from design for print, branding and identity, design for web and strategic marketing to PR. Working together with Start 2 Finish helped take the marketing at Alloy Wire International to another level.

Mark Venables Managing Director, Alloy Wire

Claire Irving Working closely with S2F has resulted in a 195% increase in sales leads.

Working closely with S2F has resulted in a 195% increase in sales leads.

Claire Irving New Business Sales Manager, Total Enterprise Solutions

Paul Faulkner S2F are by far the best marketing agency I’ve ever worked with.

S2F are by far the best marketing agency I’ve ever worked with.

Paul Faulkner CEO, Total Enterprise Solutions

Martin Astle S2F concentrated on one sector of our business initially. That sector has an increase in volume of some 55% in five months. We would recommend S2F without hesitation.

S2F concentrated on one sector of our business initially. That sector has an increase in volume of some 55% in five months. We would recommend S2F without hesitation.

Martin Astle Astle Paterson Solicitors

Matthew Rose With 720% increase in online lead generation, S2F have contributed massively to our fantastic growth over the last 10 years.

With 720% increase in online lead generation, S2F have contributed massively to our fantastic growth over the last 10 years.

Matthew Rose Sales Director, MWA Technology

Charlotte S2F Marketing have been instrumental in the success of Freddie’s Wish. Creative, supportive, and always a pleasure to deal with.  S2F really understand the charity sector.”

S2F Marketing have been instrumental in the success of Freddie’s Wish. Creative, supportive, and always a pleasure to deal with.  S2F really understand the charity sector.”

Charlotte Founder, Freddie’s Wish

Why is S2F so good?
Simple, it’s the people.

Since 2005, we have scoured the West Midlands and surrounding areas for people who understand and live by our ethos ‘look after the customer and success will look after itself’. We are all experienced, creative, and conscientious marketers with focused areas of expertise. Combined we are a force to be reckoned with; an ideal marketing team for any business looking to stand out from the crowd.

Warren Albutt Managing Director

Warren Albutt

Managing Director

Jo Grainger Operations Director

Jo Grainger

Operations Director

Richard Hill Creative Director

Richard Hill

Creative Director

Luke Seager Technical Director

Luke Seager

Technical Director

Satitia Welsh Account Manager

Satitia Welsh

Account Manager

Shawn Kearney

Shawn Kearney

Design Team Leader

Kirendeep Virdi Graphic Designer

Kirendeep Virdi

Graphic Designer

Leigh Godby Graphic Designer

Leigh Godby

Graphic Designer

Sam Pickering Copywriter/PR Team Leader

Sam Pickering

Copywriter/PR Team Leader

Andrea Gardia Content Creator

Andrea Gardia

Content Creator

Nick Mobley Videographer & Photographer

Nick Mobley

Videographer & Photographer

S2F is ready when you are

If you’re looking to speak casually to an expert about a possible retainer or a specific marketing project, just fill in the form and we’ll come back to you that same working day.