Maya Mistry
6 months ago

There is an old saying that “maintenance is always cheaper than repair”. Most people subscribe to this idea when it comes to things like their car, home or other personal property. But if you think about your business’s website… have you ever had it properly maintained?
When we say website maintenance, we don’t mean paying a monthly maintenance fee for ‘peace of mind’ or pressing ‘update’ on the software your website relies on.
We’re talking tangible, measurable website maintenance. Regular improvements to your website that you can see and understand the benefits of. This where the idea for our very own Website MOT service was born.
Most businesses have a new website built, then it gathers dust for five years or so. They declare that it’s time to have a new website as the existing one is old and not fit for purpose anymore. But you’re not giving your website any chance of success if you don’t maintain it and use it to its fullest potential! The same would probably be said of your car if you didn’t use it or maintain it properly for a number of years.
The S2F Website MOT service is exactly what website maintenance should be.
We conduct a thorough review of your website once a year, focusing on nine key areas of your website. We then present our findings to you through an easy-to-understand scoring system that we have developed ourselves. Not only this, but we also provide specific, actionable improvements that will increase the score of your website in key areas – improving your site in the eyes of both search engines and your users.
By reviewing, recommending, and making improvements to your website each year, you’re maintaining it in a more effective way. You’re keeping it fast, secure, up to date and user friendly. All of that means that users will find your website easier, they will engage with it more, and ultimately, they will enquire with your business more.
All that sounds great, but our Website MOT service also keeps your website up and running for longer. Not only will you get more benefit from your website, but you won’t have to pay for a brand new one as soon because it’s been properly maintained and improved over time, saving you money in the long run while improving the return on your initial investment.
The biggest benefit of our website MOT is that we complete a follow-up presentation after implementing our changes to show you the improvements that have been made to your score. Each of the nine areas of your website we look at has its own score, and we’ll highlight the actual difference the changes have made to your score, so you know that your website’s performance is moving in the right direction.
With tangible scores to review, you can rest assured that your website has genuinely been improved and that your users and search engines will reward you for maintaining it properly.
key areas of your website tested
websites built and maintained
years in business
The S2F Website MOT service was developed in-house by our own team of experienced website developers and marketeers. It’s so much more than just a technical review of your website. We offer full-service marketing support, which means that our team are able to analyse your website in much more detail than your average web development agency.
We split our website MOT into two key sections: Technical and Content.
The Technical part of your website MOT focusses on four key areas: performance, accessibility, technical best practices and technical SEO (search engine optimisation).
These are areas of your website that Google and other search engines are interested in. Focussing our attention on these parts of your website helps not only your users, but also encourages search engines like Google to list your website higher in search results.
The great thing about our technical tests is that Google runs a similar test on your website when it decides where to list (or rank) it in search results. So, a higher score on our test will mean higher rankings on Google.
The other side of our Website MOT service revolves around five areas: word count, keyword density, internal links, content quality and page structure.
Each of these areas play an important role for your website, both for the people using your website and search engines like Google. By concentrating on each element individually, we’re able to highlight specific changes that should be made to your website to improve it.
We have developed internal tests and scoring systems to create unbiased, reproducible results that lets us benchmark your website and make improvements to increase the score on those tests.
If you’re ready to give your website the care and attention it needs, contact S2F today and ask about our Website MOT service.
See our full website portfolio for a more in-depth understanding of our capabilities, and get your own creative juices flowing by getting inspiration from our clients. If you see something you like, give us a call and let’s have a chat about how we make you stand out from your competitors.
Since 2005, we have scoured the West Midlands and surrounding areas for people who understand and live by our ethos ‘look after the customer and success will look after itself’. We are all experienced, creative, and conscientious marketers with focused areas of expertise. Combined we are a force to be reckoned with; an ideal marketing team for any business looking to stand out from the crowd.
If you’re looking to speak casually to an expert about a possible retainer or a specific marketing project, just fill in the form and we’ll come back to you that same working day.