Warren Albutt
Managing Director
When you think of marketing, you probably think of artwork and other forms of imagery, instead of copywriting. Well, marketing isn’t all just pretty pictures and colourful logos.
Colourful and vibrant images may draw you in, but do you know what really keeps people focussed? Words. Words that make you want to read on and find out as much as you can. Words that you are reading right now that will lead you to the next paragraph.
S2F Marketing will undertake copywriting for you to go alongside your other marketing collateral, which can include, but is not limited to:
It is vital that your words convey the image that your business wants to present. Whatever your requirements, S2F will adapt to write in the tone and style of your business. It is important that we have our very own “hat” for each client, if you will, that we can wear each time we are asked to write copy for them.
Let your audience know that you are the experts in your industry. S2F will take the time to create informative and engaging copy that will back up your products and services, while also improving your Search Engine Optimisation (SEO) to increase the chances of your business being found online.
As S2F learns about your company, we will thoroughly research your business and your target audience. This will give S2F an idea about the writing style we want to adopt that will resonate so well with your industry.
It is also important for us to look at what your competitors are sharing, so that we can set you apart and make you stand out in your sector. Written content could be anything from technical terminology, all the way through to comedic posts – we do have a sense of humour here after all!
Our research will also be applied when we are responsible for your blog posts; informative copy requires informative research. If this isn’t carefully applied, your copy can become stagnant and may end up quickly becoming irrelevant and lost in a crowded marketplace.
We can also ensure that your copy is appropriately trimmed down for social media messages, as character limitations can cause your messages to be shortened. By picking out the most important snippets of your copy, S2F can create the most effective and gripping messages to give readers a reason to want to find out more.
Strong copywriting can separate the weak from the strong, and at S2F we believe in the strength of our services. If you have read this page until the end of this section, then your attention has been kept, and we may be just the company to outsource your copywriting services to!
Do we still have your attention? Great!
Copy does not begin on paper, or in a document; it starts in the mind. Through careful processes from beginning to end, the S2F copywriting team will take as much time as is necessary to ensure your business gets the point across.
Copy can be written totally from scratch, such as for social media messages, or it can be completed through concise research and methodology. Or it can begin with a discussion over the phone, over Teams, or in person. If you want us to write a blog about a specific employee who may be celebrating a company milestone, or the CEO wants to “talk up” their business. If you so desire, we would be more than happy to conduct an interview with someone from your business – if necessary, this can be recorded as well and used for a promotional video.
Our team will work with you throughout, keeping in regular contact and updating you on the progress being made with your copy. You will always see copy before it is made live, or sent to print – we want to be as transparent as possible with you and will make sure you are aware of the actions being taken with regards to copywriting.
Are you ready to take your written content to the next level? If the answer is yes, please get in touch with S2F now and transform your copy.
What we’ve achieved over the last two days has been nothing short of phenomenal. S2F has been a pleasure to work in partnership with! This has left us all thinking about what comes next in the Nielsen. Thanks again for all of the hard work and support your giving us!
Graham Robertson Head of Sales, Nielsen
I just wanted to say that I think you have done a great job on the website. The photography etc is great giving the right look, feel and overall impression of the company; way beyond anything PMP has had online before. It will be interesting to see what comes from the marketing initiatives I know you are planning to drive prospects to the site.
Simon Lane Chairman, PMP Essex
I’ve worked with S2F for 8 years, their service has always been ‘spot on’.
Richard Wileman Managing Director, Wileman Fleet
We have been working with S2F for a number of years now and their professionalism and creative design has taken our brand to the next level. By creating a structured and proactive marketing strategy for our company we have seen a huge increase in sales over this period.
Ian Bytheway Managing Director, Conveyor Units
In S2F we have finally found a marketing company that has genuinely strived to understand our growth opportunities, and their experience has both strengthened our strategy, and focused our customer offering
Richard Barton Group CEO, Strip Tinning
S2F understand design and appreciate the overall strategy of sales and marketing. A group of OEMs such as us need a return on our investment. We need to make sure that all marketing is in line with our business objectives and reinforces the sales and marketing goals and deliverables.
Peter Davies Chairman, MAN Group
S2F are innovative and proactive marketeers who take the time to really understand what our customer wants.
Chris Wood Managing Director, DWV
S2F really understand our business. I would gladly recommend them to anyone.
Adam Land Operations Director, TechnoGroup
S2F Marketing have been a massive help in supporting Magic of Milly. Websites, branding and supporting our events. I would recommend S2F to any charity looking to grow
Emma Hill Founder, Magic of Milly
S2F impressed me from day 1, as we had some immediate needs – a global partners event within a few days of my 1st discussion with Warren. He mobilised a team to support what turned out to be a very successful event, and we haven’t looked back since. Many thanks to Warren and his excellent team, they feel like an integral part of our company.
Alan Peel Chairman, Impression Technologies (ITL)
S2F Marketing have been instrumental in the success of Freddie’s Wish. Creative, supportive, and always a pleasure to deal with. S2F really understand the charity sector.”
Charlotte Founder, Freddie’s Wish
With 720% increase in online lead generation, S2F have contributed massively to our fantastic growth over the last 10 years.
Matthew Rose Sales Director, MWA Technology
Since 2005, we have scoured the West Midlands and surrounding areas for people who understand and live by our ethos ‘look after the customer and success will look after itself’. We are all experienced, creative, and conscientious marketers with focused areas of expertise. Combined we are a force to be reckoned with; an ideal marketing team for any business looking to stand out from the crowd.
Managing Director
Operations Director
Creative Director
Technical Director
Account Manager
Design Team Leader
Graphic Designer
Graphic Designer
Copywriter/PR Team Leader
Content Creator
Videographer & Photographer
If you’re looking to speak casually to an expert about a possible retainer or a specific marketing project, just fill in the form and we’ll come back to you that same working day.