LOVATO Electric USA is the American subsidiary of LOVATO Electric, a global manufacturer of low-voltage electrical devices for industrial applications.
Operating within the highly competitive US electrical and OEM marketplace, the subsidiary required a structured, measurable industrial marketing strategy to strengthen brand awareness, support distributors, and generate trackable engagement.
This case study explores how S2F delivered a data-led, multi-channel B2B industrial marketing framework that transformed visibility and performance.
Despite over 100 years of global engineering heritage, LOVATO Electric USA faced common challenges seen across international manufacturing subsidiaries:
Without measurable infrastructure, the US team lacked visibility into website performance, content engagement, and lead behaviour.
The partnership meant more marketing output, but our main goals were:
S2F Marketing became an embedded, sector-specialist partner—already trusted by LOVATO’s UK and Italian headquarters—to design and implement a cohesive US-focused strategy.
Marketing infrastructure & analytics
A robust digital marketing foundation was implemented, including:
This infrastructure enabled LOVATO Electric USA to move from assumption-based marketing to data-driven decision-making.
Multi-channel industrial campaign delivery
A coordinated campaign strategy was launched to:
Professional assets included:
Over eight years, Arrow experienced a complete digital transformation: from strengthened website engagement to accelerated lead generation systems.
Their LinkedIn became a credible B2B authority channel, and their email marketing evolved into a consistent commercial driver.
Digital performance improved year-on-year, including:
Lead tracking and behavioural monitoring enabled the team to measure marketing contribution for the first time. Email engagement scaled significantly, and the 2024–2025 distributor-focused website enhancements generated 3,443 “Where to Buy” views and 347 direct click-throughs to distributor websites.
LOVATO Electric USA transitioned from limited marketing visibility to operating with:
Marketing is now aligned with commercial growth objectives rather than operating as a reactive function.
Many global manufacturing subsidiaries struggle with localised marketing execution. This case study demonstrates that:
Explore the complete strategy, implementation framework and long-term growth roadmap behind this eight-year transformation.
Industrial marketing strategy focuses on promoting B2B manufacturing products—such as low-voltage electrical devices—to OEMs, distributors, and technical buyers using targeted, data-driven campaigns.
Strong distributor marketing improves product visibility, increases brand consistency, and supports sales enablement within competitive industrial sectors.
Through analytics platforms, goal tracking, engagement metrics, and structured multi-channel campaigns aligned with commercial objectives.