Jemtech is a specialist provider of cutting fluid technology, fluid management systems and machine shop support services to manufacturers across the UK. As the exclusive UK distributor of Blaser Swisslube cutting fluids and the manufacturer of its own Oracle automated fluid management system, Jemtech has built a reputation for helping engineering businesses improve productivity, reduce costs and maximise machining performance.
S2F Marketing has worked alongside Jemtech since 2019, supporting the business through one of the most significant periods in its history. At the time, the company was transitioning from father-to-son ownership. With new leadership came a new vision – to modernise the business, strengthen the brand and proactively market Jemtech to a wider UK manufacturing audience.
While Jemtech already had an excellent reputation, around 90% of its revenue came from one area of the business: the distribution of Blaser cutting fluids. Although successful, this presented a commercial risk and limited opportunities for future growth. The new Managing Director recognised the need for a clear marketing strategy and partnered with S2F Marketing to help transform both the business and its market presence.
“Working with S2F Marketing has been about far more than marketing materials. They’ve become an extension of our business, helping shape our strategy, strengthen our brand and support our long-term growth. Their understanding of manufacturing means they don’t just create campaigns – they understand our customers and how to reach them.”
Stewart Coull
Managing Director, Jemtech
Rather than simply creating promotional material, our first step was to understand the business itself.
Through strategic workshops with the leadership team, we identified several key objectives:
It became clear that Jemtech already possessed the technical knowledge and customer trust needed to expand; it simply needed the right platform to communicate it.
Working as Jemtech’s outsourced marketing department, S2F Marketing developed a long-term strategy focused on strengthening both the brand and the business.
The first phase centred around a complete brand refresh, including:
Once the foundations were established, we implemented an ongoing marketing programme that continues today, including:
Alongside marketing activity, we continually encouraged Jemtech to broaden its product and service offering, positioning the business as a complete partner for machine shops rather than solely a cutting fluid supplier. This has helped create multiple revenue opportunities while reducing commercial reliance on a single product range.
“The consistency, organisation and professionalism S2F bring has transformed the way we communicate with our customers. Whether it’s exhibitions, brochures, social media or email campaigns, everything now works together under one strong brand, making our job so much easier.”
Aaron Axford
Operations Manager, Jemtech
The partnership has transformed Jemtech’s digital presence while supporting wider business growth.
“Jemtech is a proactive, forward-thinking business with ambitious growth. It’s a real pleasure building momentum that’s translated into real, measurable results.”
Richard Hill
Account Manager, S2F Marketing
The business continues to see sustained improvements in online visibility, lead generation and brand awareness.
More importantly, Jemtech has evolved from being recognised primarily as a cutting fluid distributor into a trusted provider of complete machine shop solutions – creating a more resilient business with multiple growth opportunities.
