Maya Mistry
6 months ago
Your website is arguably the most fundamental part of your marketing output, after you’ve settled on your marketing strategy, of course. You want to make sure the website design & development agency you work with can align your new website with that marketing strategy you’ve worked so hard on. Not all companies have the same goals and targets, so your website should be tailored to help reach these.
Everyone has competition in business. When your prospect is searching for a supplier, they will be looking at any number of businesses to decide who to contact. How do they create that shortlist? From your website and wider marketing material.
Your website is where potential customers go to discover and understand what you have to offer. They want to size your business up. They want answers to questions like: Are they a good fit for me? Do they know their stuff? Do they have fast lead times? Good customer service? Can they tell me something I don’t already know/show off their technical knowledge? If your website can’t answer these types of questions, that prospect might look elsewhere.
That’s why your website not only needs to be easy to find online, fast and reliable; it also needs to be well structured. It needs to give the prospect the information they want and it needs to encourage them to contact your business. The analogy of your website being the silent salesmen is as true today as it ever was.
We approach website design & development different to most marketing agencies. The main reason for this is because we understand the impact of full-service marketing.
When we build a website, we’re not just thinking about your website. We’re thinking about your business goals, your tone of voice, what your customers expect to see, heck… we even think about what they don’t expect to see to make them remember you!
We consider everything together so that we can design and develop the best website possible, specifically for your business. We don’t approach a website project with the same templates as everyone else, the same on-trend design ideas as everyone else or the same gimmicks as everyone else. That’s because your business is unique, and it should stand on its own.
We design and develop the website that is right for your business by getting to know your business and where you want it to be in the future.
If you’re ready to make your website finally start working for you, tell us about your business and see how we can help achieve your goals and targets.
renewable energy hosting
websites built and maintained
years in business
There are a lot of elements that make a website complete. Here we will break down the general process of having a website project with S2F, so you know that you’ll be in safe hands.
We can’t build a website without knowing your business and your goals. So, we start there. We arrange a meeting or Teams call to talk to you and your management team to understand your business, and what your goals and targets are, in both the short-term and long-term.
We learn about your customers and prospects, both the ones you do want and the ones you don’t want, so that we can ensure the website is focussing on the right target audience.
We learn about your tone, your style, your history, your ideal future to get a complete picture of your business. From here, we mutually plan out the sitemap and functionality, so that we have a bird’s-eye view of your website and everything that needs to go into it.
The in-house design team at S2F will then start working on visual concepts for your website. Our team will talk you through initial concepts so that you are comfortable and confident we are creating a website that is right for your business.
Once you are happy with the initial concepts, our team begins working on designing the key areas of your website, presenting them to you at each stage of the project.
Often an afterthought, we begin copywriting for a website early on because your website should look and sound the same to your users. We like to work written content into the design so that you get a feel for how everything will come together.
Our dedicated in-house copywriting team will not only take the words right out of your mouth, but they also make sure the content is search engine friendly and encourages engagement with your audience.
The longest stage of a website project is typically the development. Our crack team of developers have been building websites for over 20 years combined, and take pride in the work they produce.
Our developers will recreate your final website design to perfection. Taking care of every aspect of your website from functionality to SEO, including website speed and performance, accessibility, and security best practices. Your website will be singing from the rooftops once we’re done with it!
Once development is finished, we fully populate your website with all the text, images and videos required to make your website complete.
Finally, we thoroughly test your website to ensure everything is working as it should by completing our go-live checklist. Once you’re completely happy, we arrange to make your website live. This will either be on our own 100% renewable energy hosting, or through your existing hosting provider.
If you’d like, we can perform a recorded training session with your team to explain how to update and maintain your website once it has launched. Alternatively, we can keep your website up to date and secure through our website maintenance package.
Once a year, we also complete our in-house Website MOT review of your website to ensure it is performing as well as it can. As with anything, if you don’t look after your website, it can start to degrade over time and be less effective for your business. With our Website MOTs, we will give your website the TLC it needs to keep working for your business for longer, meaning you don’t have to keep getting a brand-new website every few years.
Sound good? If you’re ready to start talking to S2F about your next website, please fill in the form below.
We wanted a partner who would manage our marketing from start to finish. Warren, Steve and the team at S2F certainly achieved that. They manage everything from design for print, branding and identity, design for web and strategic marketing to PR. Working together with Start 2 Finish helped take the marketing at Alloy Wire International to another level.
Mark Venables Managing Director, Alloy Wire
S2F concentrated on one sector of our business initially. That sector has an increase in volume of some 55% in five months. We would recommend S2F without hesitation.
Martin Astle Astle Paterson Solicitors
Our new website is winning us new stainless steel stamping business. A visual show and tell! I can highly recommend the services of Start 2 Finish Marketing. Great to deal with and always deliver!
Rowan Crozier Managing Director, Brandauer
S2F’s support and marketing expertise has helped Mathieson establish its position as one of the leading providers of actuarial services for Pensions and Divorce. I would recommend S2F to anyone in need of a full marketing service.
George Mathieson Mathieson Consulting
Working as an integral part of our business, Start 2 Finish has contributed massively to our fantastic growth over the last four years and continue to support our future business growth.
Martin Wardell Managing Director, MWA Technology
What we’ve achieved over the last two days has been nothing short of phenomenal. S2F has been a pleasure to work in partnership with! This has left us all thinking about what comes next in the Nielsen. Thanks again for all of the hard work and support your giving us!
Graham Robertson Head of Sales, Nielsen
We have found S2F to be a refreshing change from more traditional marketing companies, who understand design, but do not appreciate the overall strategy of marketing, and indeed selling. Eye catching design is not enough for OEMs such as ourselves; we need a return on our investment and we need to see how the marketing services provided are very much in line and reinforce the sales, marketing goals and deliverables.
Tony Hague Managing Director, PP C&A
S2F understand design and appreciate the overall strategy of sales and marketing. A group of OEMs such as us need a return on our investment. We need to make sure that all marketing is in line with our business objectives and reinforces the sales and marketing goals and deliverables.
Peter Davies Chairman, MAN Group
In S2F we have finally found a marketing company that has genuinely strived to understand our growth opportunities, and their experience has both strengthened our strategy, and focused our customer offering
Richard Barton Group CEO, Strip Tinning
S2F Marketing have been instrumental in the success of Freddie’s Wish. Creative, supportive, and always a pleasure to deal with. S2F really understand the charity sector.”
Charlotte Founder, Freddie’s Wish
S2F really understand our business. I would gladly recommend them to anyone.
Adam Land Operations Director, TechnoGroup
With 720% increase in online lead generation, S2F have contributed massively to our fantastic growth over the last 10 years.
Matthew Rose Sales Director, MWA Technology
Since 2005, we have scoured the West Midlands and surrounding areas for people who understand and live by our ethos ‘look after the customer and success will look after itself’. We are all experienced, creative, and conscientious marketers with focused areas of expertise. Combined we are a force to be reckoned with; an ideal marketing team for any business looking to stand out from the crowd.
Managing Director
Operations Director
Creative Director
Technical Director
Account Manager
Design Team Leader
Graphic Designer
Graphic Designer
Copywriter/PR Team Leader
Content Creator
Videographer & Photographer
If you’re looking to speak casually to an expert about a possible retainer or a specific marketing project, just fill in the form and we’ll come back to you that same working day.
