Maya Mistry
6 months ago
So, you’ve got your marketing strategy sorted. You’ve had your new responsive website designed and developed and it’s aligned to your business goals. You might be asking yourself one question: what’s the next step?
Most websites don’t generate leads and opportunities on their own. This shouldn’t be a surprise to anyone. Websites don’t fit into the idea that if you build it, they will come. Creating a successful website takes a combination of the long and short of marketing, or as we call it here at S2F, the near and far.
You might be wondering what we mean by the long and short/near and far of marketing. We’re talking about a combination of short-term, near-sighted marketing methods, combined with long-term, further afield brand building to give your business the best possible chance of success.
This is especially important if you’ve just invested heavily in a new marketing strategy and bespoke website – of course you want your brand to grow in the long-term, but you want to see some short-term opportunities coming in to help justify the investment you’ve just made.
This is what we call striking the right balance between the Near and Far of marketing. You can read more about the Near and Far of marketing on our dedicated page.
There are plenty of short-term marketing methods we use for our clients, but by far the most impactful short-term tactic is online advertising, often referred to as Pay Per Click or PPC advertising.
PPC advertising can be done on many platforms, but the most popular websites to run PPC advertising on are Google Search, LinkedIn and Facebook. The specific platform you advertise on would of course depend on your target audience. S2F will research and recommend the best platforms for you to use for your business.
PPC advertising can be very successful for certain businesses. Business to consumer (B2C) companies rely quite heavily on PPC advertising, but that certainly doesn’t mean that you can’t use it for B2B marketing. Quite the opposite!
It certainly does! We run numerous online advertising campaigns for B2B businesses in a variety of sectors and we have a proven track record of helping to deliver short-term sales opportunities from prospects who fit the customer profile of our clients.
As with any advertising, there is never a guarantee of success, but we’re proud of our track record of helping to increase sales opportunities for the businesses we work with.
The long-term brand building methods are the cornerstone of many successful brands, and your marketing strategy should always account for the long-term positioning of your brand.
Website SEO is a great way to improve the long-term brand building of your business. The most successful way of doing this is though content marketing.
Content marketing is the idea of regularly publishing interesting, insightful and engaging content on your website that your audience would want to read. Now, this might be over-simplifying content marketing a little, but the crux of the idea is just that.
S2F can work with your business to put together a long-term plan of what your business will be telling the world over the next 12, 24, 36 months – we can help to write engaging content that not only your customers and prospects will read, but also that Google and other search engines will love. The end result of this is rewarding your website with more exposure in search results, bringing your brand to the forefront of your industry online.
We’ve had great experience with content marketing in the past! A fantastic example is a local solicitor, who increased organic traffic to their website by 300% after three years of us marketing their business, without a single penny being spent on PPC advertising. Such is the power of website SEO, content marketing and long-term brand building!
If you’re interested in learning more about the Near and Far of marketing, PPC advertising, and website SEO and content marketing, please get in touch with our team of expert marketeers and let’s start growing your business!
increase in organic website traffic recorded
websites built and maintained
years in business
I’ve been working with S2F for the past 4 years and found each team member to be professional, friendly, supportive, and people I would genuinely class as work friends. With support from Warren and Steve from the very top, to the daily support by Richard Hill, Luke and Sam, our account is always in safe hands.
Nikki Crook Marketing Manager, Photofab
S2F Marketing have been a massive help in supporting Magic of Milly. Websites, branding and supporting our events. I would recommend S2F to any charity looking to grow
Emma Hill Founder, Magic of Milly
We’re very impressed with all of the content from S2F.
John Sayers General Manager Commercial – Lister Tube
S2F are by far the best marketing agency I’ve ever worked with.
Paul Faulkner CEO, Total Enterprise Solutions
S2F are innovative and proactive marketeers who take the time to really understand what our customer wants.
Chris Wood Managing Director, DWV
S2F have been instrumental in our brand. They understand our business, work closely with us and offer a fantastic creative marketing service. I would happily recommend S2F.
James Lomas Sales Director, Arrow Solutions
Working closely with S2F has resulted in a 195% increase in sales leads.
Claire Irving New Business Sales Manager, Total Enterprise Solutions
We’ve been working with S2F for years and with their help we are the UK market leaders in our industry and have now started trading internationally. I would recommend S2F to any business looking to grow.
Archie Logan Sales Director, Storm Environmental
I’ve worked with S2F for 8 years, their service has always been ‘spot on’.
Richard Wileman Managing Director, Wileman Fleet
Working as an integral part of our business, Start 2 Finish has contributed massively to our fantastic growth over the last four years and continue to support our future business growth.
Martin Wardell Managing Director, MWA Technology
I just wanted to say that I think you have done a great job on the website. The photography etc is great giving the right look, feel and overall impression of the company; way beyond anything PMP has had online before. It will be interesting to see what comes from the marketing initiatives I know you are planning to drive prospects to the site.
Simon Lane Chairman, PMP Essex
We have been working with S2F for a number of years now and their professionalism and creative design has taken our brand to the next level. By creating a structured and proactive marketing strategy for our company we have seen a huge increase in sales over this period.
Ian Bytheway Managing Director, Conveyor Units
Since 2005, we have scoured the West Midlands and surrounding areas for people who understand and live by our ethos ‘look after the customer and success will look after itself’. We are all experienced, creative, and conscientious marketers with focused areas of expertise. Combined we are a force to be reckoned with; an ideal marketing team for any business looking to stand out from the crowd.
Managing Director
Operations Director
Creative Director
Technical Director
Account Manager
Design Team Leader
Graphic Designer
Graphic Designer
Copywriter/PR Team Leader
Content Creator
Videographer & Photographer
If you’re looking to speak casually to an expert about a possible retainer or a specific marketing project, just fill in the form and we’ll come back to you that same working day.
